10 Radical Real Estate Marketing Tips

The real estate industry has had some interesting ups and down over the past decade – NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014, the competition among realtors is heating up.a
The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack.
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. If you’re not active, engaging, and networking online, then you’re missing out.
Here are our 35 best real estate marketing tips for those looking to win the real estate marketing game.
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1. Set Yourself Up For Social. Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.

2. Add Social Sharing To Property Pages. Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to email and share various properties online by adding social sharing buttons.

3. Keep An Eye On The Competition. What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!

4. Make Yourself Easy to Contact. Put your contact info on every page of your website. Ideally, make an impressive contact us page that grabs attention.

5. Create a Killer Business Card. Get an awesome looking business card and hand them out like pizza flyers on a Friday night.

6. Make Use of Local Images. In many ways, you’re not just selling a house, you’re selling a whole town or area. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.

7. Create an Irresistible Content Offer to Capture Leads. Consider producing an ebook like “X number of things new home owners should consider before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture leads.

8. Hire a Photo Pro. Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.

9. Create a Virtual Tour. Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.

10. Local Sponsorship. Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.

4 tips for a successful open house

Open-House

Call it Operation Open House.

You’re throwing open the doors to sell your home. Now how do you make sure the right people show up?

You already know the basics: The house is clean and well-maintained. You’ve cleared the counters and ditched the clutter. And you might have employed a bit of staging to set the mood.

But when it comes to making the event a success (read: pulling in the serious buyers), it pays to know a few tricks of the real estate trade. Here are eight top tips from the real estate pros.

Holding an open house? There’s an app for that.

Make sure your agent uses the latest technology to market your house. Agents can advertise open houses on a host of popular real estate sites, such as Realtor.com, Trulia.com, Zillow.com, and portals on Yahoo and Google, says Joan Pratt, real estate broker with RE/MAX Professionals in Castle Pines, Colo.

Because most buyers start their searches on computers, you need a professional presentation online, says Jeff Wiren, president of the Portland Metropolitan Association of Realtors and broker with RE/MAX Equity Group. That means more than a few token pictures, he says. Post a good number of photos, and “make sure the pictures are of good quality and really show the home well.”

Realtor.com has a free real estate app for consumers. It finds and lists all of the open houses within a certain radius, with maps and directions to each. It includes salient features, such as asking price and number of bedrooms.

But Realtors may have to take a few extra steps to get the open house to appear on the app and may have to buy additional services from the site, says Julie Reynolds, the website’s vice president.

High-tech

High-tech can save you and the buyers money and time, too. Before technology, real estate agents prepared hefty brochures with materials about the house for prospective sellers.

These days, many agents put all of that information online, says Pat Vredevoogd Combs, past-president of the National Association of Realtors and vice president of Coldwell Banker AJS Schmidt in Grand Rapids, Mich. People are more likely to read the material online, she says. And she finds that most of her attendees have reviewed it before they come to the open house.

Realtor.com has a free real estate app for consumers. It finds and lists all of the open houses within a certain radius, with maps and directions to each. It includes salient features, such as asking price and number of bedrooms.

Still, Combs sometimes keeps a limited number of printed brochures, just for folks who might not have access to or interest in the Internet.

How’d you like to increase foot traffic with serious buyers for about $7?

Update that “for sale” sign with an “open house” sign exactly one week before your big event.

Called “riders” because they ride on top of your “for sale” sign, the attachments are available from home improvement stores and you can usually get them preprinted with “Open house Saturday” or “Open house Sunday.”

So for just a few dollars, “anyone driving by will know that they can come back Sunday and it will be open,” Pratt says.